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Westside Economic Impact Assessment

Published: 28 June 2012

Pion Economics is assisting Amion Consulting and DTZ in undertaking the Westside Economic Impact Assessment for Birmingham City Council. 

In April 2011, the Greater Birmingham and Solihull Local Enterprise Partnership (LEP) chose Birmingham City Centre as the location for its first Enterprise Zone.  The zone covers 26 sites totalling over 60ha in the City Centre and combines key target growth sectors (business and financial services, digital media, ICT and creative industries) with the spatial strategy of the Big City Plan.  The Westside Area of Transformation comprises two significant redevelopment sites supporting the expansion of the central business district.

Pion Economics is providing analytical support with regards to the labour market impact of the proposals.  A two strand approach is being adopted with a (i) macro analysis examining the capacity of the labour market to sustain the proposals in the context of other envisaged development and supply-side growth and a (ii) micro analysis examining the extent to which the 'qualitative' requirements of the jobs generated are likely to be accessible to those seeking employment locally and further afield.  This latter component includes detailed modelling of labour market 'sourcing' from within the Birmingham City and LEP areas. 


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